The Tea
Packaging design | Branding | Logo Design
About the Product
The Tea encompasses all of the blissful feelings of self-care within a 16oz can of herbal iced tea blends. These refreshing, calming beverages are perfectly light and offer a pick-me-up without alcohol or caffeine.
The Ask
The Tea wants a can design that is going to convey the feelings of rest, relaxation, and self-care. They wanted an understated design that didn’t try to outshine the delicious beverage within but still was eye-catching enough to draw attention and pique interest. After much deliberation, I came up with a logo and used the tea names as inspiration for the final can design.
Rationale & Results
The final design used a colour palette created using inspiration from imagery of sunsets and mountains. This came from the idea of the most mentally freeing and empowering scenes that come to mind when people picture their ideal imagined self-care location. These colours allowed me to play with a muted play on usually bold tones. With a type and logo only approach, I was able to present The Tea with an eye-catching and sophisticated design that has all the feels of a spa day.