The Blonde Baker was a pet project that I used to enhance skills in brand creation and consistency. The project was inspired by a friend who shared her dreams of selling the custom cookies, that she sometimes made as a hobby, as a full-time business. We joked about opening a bakery and from there this idea was born.

For fun, I would send her little logo ideas and this one really resonated with her. It was fun and carefree but also sophisticated, the perfect depiction of my friend and her dream bakery.