Waterloo Wolves
redesign | brand consistency | mockups
The Ask
The Waterloo Wolves Minor Hockey Team was looking for a refreshed design for their junior swag. They wanted the clothing to still be sporty and clean and follow the Waterloo Wolves branding. Each design choice had to be carried through onto the black with yellow stripe shirt, black with white stripe shirt, and yellow with black stripe shirt.
For each t-shirt, I delivered six possible design choices - each keeping with the bold and crisp designs that make up the brand voice. For the hoodies and golf shirts I used a reverse retro feel for the number, in keeping with the current hockey jersey trend in the NHL.






























